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Journal

Choosing a Signature Scent

By Hana Lindqvist · 30 June 2026 · 5 min read

A signature fragrance should feel like you on your best day. Here is how to find it.

A signature scent is the fragrance people associate with you. It does not need to be rare or expensive; it needs to feel right on your skin, on an ordinary Tuesday.

Start with what you already love

Think about smells that make you happy: the sea, fresh laundry, a bakery, an old library, a garden after rain. These are clues to your scent families. Our Find Your Scent quiz turns those memories into recommendations.

Test on skin, not paper

Paper strips are useful to narrow down options, but perfume interacts with your skin chemistry. Wear your shortlist for a full day each before deciding.

Consider your life

If you work in an office, something with moderate sillage like Iris Atelier or Sandal Veil is considerate to colleagues. If you go out often, you may want a richer evening scent, too.

It is fine to have more than one

Many people keep a summer and a winter signature, or a day and night pair. Your signature can be a small wardrobe rather than a single bottle.

Give it time

The right fragrance often grows on you. If you keep thinking about a sample days later, that is usually the one.