The journal
Notes from the studio
12 September 2026 · 5 min read
The Art of Fragrance Layering
How to combine two perfumes into a scent that is entirely your own, without creating a muddle.
By Zara Qureshi
28 August 2026 · 6 min
A Beginner's Guide to Fragrance Notes
Top, heart and base notes explained, and why a perfume changes on your skin over the day.
15 July 2026 · 4 min
How to Make Your Perfume Last Longer
Practical, perfumer-approved ways to get more hours from every spray, especially in Pakistani summers.
30 June 2026 · 5 min
Choosing a Signature Scent
A signature fragrance should feel like you on your best day. Here is how to find it.
20 May 2026 · 7 min
The Story of Oud
From infected agarwood trees to the most precious material in perfumery: a short history of oud.
18 April 2026 · 4 min
EDP, EDT, Parfum, Extrait: What's the Difference?
Fragrance concentrations explained simply, so you know exactly what you are paying for.